Brand Concept
Trademark “REALIGHT”, with yellow main color representing gloriousness, nobleness, wisdom, luminosity, happiness, wealth and power, composed of “real” and “light”, means real light, authentic illuminant. The letter “L”, shared by “real” and “light”, by which stands for the teamwork of the REALIGHT: You are among us and we are among you, intensive cooperation and resources sharing. The eight letters in “REALIGHT” are just like the eight founders of the company. 

The Chinese “瑞莱特ruilaite” was transliterated from “REALIGHT”. "瑞rui” means “good luck”, "auspicious sign”. So “REALIGHT” is also means lucky light--Realight illuminate the way for you when you go out and return home.


Brand Guideline
Create excellent quality; exceed customer’s expectation. 
REALIGHT, aiming at the famous brand in the same trade, adopts innovative idea and advance management, carefully orchestrates product manufacture and strictly implements Process Control. The concept of "customer first" is firmly rooted in the mind of every realighters. REALIGHT, with excellent customer interaction and the mind that the requirement of customer is the job objective, the potential demand of customer is the struggling aim, had already exceeded the customer’s expectation.